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    Kip Morrison & Associates

    101 SOUTH ROBERTSON BLVD, SUITE 213,

    LOS ANGELES. CA 90048

    (310) 274-6726

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    Marketing & Public Relations

    WHAT YOU NEED TO KNOW!

    First of all, performance has to precede publicity. What does that mean? Without proper performance on the client part, good PR is impossible.   We need the right tools and equipment to do a good job, and we need enough time to put it all together. A good campaign can’t be rushed, and in most cases, results don’t happen overnight.

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    Our Speciality

    Our speciality is in launching new products and revitalizing existing ones, particularly in the area of fashion, beauty, and personal care.   We build savvy, attention-getting campaigns that help our clients stretch their marketing dollars when it comes to growing their market share and mind share. KMA never takes a cookie cutter approach. We seek out exciting, contemporary ways to showcase the people and products we represent.

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    Client Expertise

    voila !

     

  • About

    KIP MORRISON AND ASSOCIATES ranks among the top 10 boutique agencies in Los Angeles, in business for more than 30 years.

    Kip Morrison and Associates, Inc. was founded with the mission to provide creative and highly effective campaigns to a select number of top-notch clients.  Our selective approach permits us to offer the best use of our personnel, including the direct and ongoing guidance of president Kip Morrison, so that each client receives the personal attention essential to the success of a total public-relations strategy.

    Our professional services include consumer marketing, lifestyle trends, publicity, promotion and public relations.  Specialized services include network TV placement, development of story lines for print placement, collateral, event organization, satellite press tours, contests, full internet services and spokesperson media training.

    We maintain a close working relationship with top media, stylists and trend setters, which enables us to offer our clients in-depth advice on market environment and strategy.  We are renowned for consistently providing the media with top-quality products, prompt responses to their requests, well-written copy and relevant story ideas. We specialize in personal care/beauty, fashion and lifestyle products that target an upscale, educated consumer.  We serve each of our clients by constructing and implementing programs that are carefully tailored to suit their needs; and by providing valuable feedback on market tastes and trends. We work with clients as their complete marketing arm or in tandem with their internal marketing/public relations departments.

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    KIP MORRISON (President)

    Kip Morrison and Associates is an L.A.-based communications firm headed by Kip Morrison. Under Kip’s direction, KMA has earned a reputation for executing high-profile roll-outs of new products and maintaining dynamic visibility for its client products, year after year. While Kip’s public relations background is diverse, she has established a niche in beauty and health
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    JENNIFER HUMPHREY

    Strong media relations skills and insight into to new trends make Jennifer a valuable asset to Kip Morrison and Associates.  Prior to joining KMA, Jennifer worked on the LA Marketing Team at one of the largest global PR firms, Hill and Knowlton.  There she gained valuable corporate experience in a variety of fields including health,
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    Jan Sheenan

    Jan Sheehan brings to KMA more than twenty years’ marketing communications and public relations experience encompassing both major agency and in-house positions in Los Angeles and New York. A passionate advocate of the (well-) written word, Jan has a specialty in producing highly original and effective communications for clients in many lifestyle categories including beauty
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    KELLY HOWARD (associate)

    A Magna Cum Laude graduate from Iowa State University, Kelly hasbeen with KMA since October 2009. Throughout her time at KMA, Kelly’s personal approach and diligent efforts have garnered significant results for her clients in numerous national, regional and local media outlets. In addition to securing these clips, Kelly is continually building her relationships with

  • Client Expertise

    PARTIAL LIST OF SERVICES

    The following is a menu of services that KMA can provide for you. We will be happy to create a program tailored to your budget and needs.

    - Design and production of press materials

    - Placement with national print and broadcast media.

    - Spokesperson satellite tours and video news releases (VNR).

    - Media round tables and desk-side visits with top editors.

    - Complete Internet Marketing campaigns.

    - Product placement on television and in motion pictures.

    - New products launches and line re-introductions.

    - Creation of cause-related promotions and product sponsorships for high profile   charity events.

    - Direct celebrity access

    - Celebrity and sports-celebrity spokespersons

    - Company spokesperson media training

    - Celebrity and sports-celebrity spokespersons

    - Company spokesperson media training

  • Clients

    Current Clients:

    Dennis grounds, trainer and life coach

    Eddy Rocq Catering

    RocqMacarons

    Antoinette Paris

    Trainermat

    Giovanni Cosmetics

    IceLink Watch

    Lionette

    Lord Griffon

    Lula Lu Lingerie

    Nailtini

    Ryan Roberts Designs

    Carpenter, Zuckerman, Rowley

    Sjobeck Malibu

    Skinn Cosmetics

    Uboat Watches

    Voda Swim

    Wendy Stevens Handbags

    Maison Clothing

    Beatrice Halloway

  • Q&A

     Questions & Answers

    Why do I need public relations?
    A good PR firm becomes a part of your marketing strategy, not just a hired resource . Public relations supports your advertising and marketing by securing editorial coverage. It jumpstarts the image-building process, provides positioning, creates marketplace familiarity, and carries with it an implied endorsement. In short, a strong public relations campaign helps stretch your advertising dollar and supports your advertising message.
    How do I find a public relations company thatís right for me?
    Check the fit. What is their niche? If you’re a winemaker or a fashion designer, don’t choose a firm that specializes in real estate development projects. Check references. What do other clients say about them? Do they have long-term relationships? Repeat business? This indicates a company that fulfills its promises. Check the food chain. Are you a big enough fish to deal with senior account executives, or will your account be turned over to relatively junior staff members? Ask who your account team will be? Check with the media. Ask to speak with one of the agency’s contacts at a magazine, television station or newspaper. You’ll get excellent and honest feedback on the quality of work that agency produces.
    Aside from the monthly retainer fee, how much should I plan to spend?
    Start- up costs will involve printing (press kit cover, letterhead for press releases and other written material). You’ll be expected to pay for postage and shipping costs, as well as long-distance calls and faxes to the media. At KMA, we always introduce our clients, one-on-one, to key editors. That means at least one trip to New York per year. Media training helps you communicate your message effectively and we generally recommend it for our clients. While monthly retainers vary in cost, you can expect the following services to be included in the monthly retainer fee:

    - Research and evaluation of client market and market trends

    - Up to date media contacts

    - Creative development of all relevant public relations programs

    - Supervision of all design elements of client press kit

    - Developing, writing and distributing press kits, articles, brochures, news releases, video news release scripts, and other press materials

    - Regular internal brainstorm sessions to review the account

    - Regular client-agency meetings, where the client receives written reports as follow-up, advising the client of current and future activities

    - Well documented monthly activity and results reports

    Should I ask for a proposal and what should it tell me?
    In a proposal, we express our capabilities, our creative thinking and — given our preliminary research, knowledge and level of understanding of a prospective client’s needs — the direction we see the public relations campaign going.

    Once you have retained our agency, we will provide you with a written calendar that outlines exactly what we are doing on your behalf.

    This calendar not only outlines our daily work for you, it provides a yardstick by which you can later measure our results.

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  • Contact

    101 S. Robertson Blvd. Suite 213, Los Angeles, CA 90048

     

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